Privacy Policy
Tone and Fit is a privacy-first AI color analysis app. We collect almost nothing about you, store nothing on our servers, and require no account.
Sections
TL;DR
- No account, no email, no login required to use the app.
- Your photos stay on your device. We do not upload, retain, or transmit them to our servers.
- The AI color analysis runs locally on your iPhone using Apple's on-device frameworks.
- We collect only anonymous aggregate usage stats (how many people opened the app, what features were used) through Apple's standard App Analytics. We do not link this to you.
- If you choose to connect a TikTok account inside the app to share your color season, that connection follows TikTok's strict OAuth flow and we do not store any TikTok credentials on our servers.
What we collect
Anonymous aggregate usage data
If you have iOS App Analytics enabled (system-wide setting), Apple shares anonymous, aggregated usage data with us. This includes which features are most used, crash logs, and device-class info (iPhone 14, iPhone 15, etc.). It does not include your name, your photos, your color season, or any other personally identifying information.
You can turn off Analytics at any time in iOS Settings -> Privacy & Security -> Analytics & Improvements -> Share With App Developers.
Email (only if you contact us)
If you email us at viral.b.tandel@gmail.com for support or feedback, we store the contents of that email and your email address so we can reply. We do not add it to a marketing list. We delete support emails after 12 months.
What we do not collect
We do not collect any of the following from the app:
- Your name, age, gender, or any demographic info
- Your email address (unless you write to us)
- Your phone number
- Your location
- Your contacts
- Your social media handles
- Your photos or any biometric data extracted from them
- Your color season or analysis results (these stay on your device)
- Any device identifier that could be cross-referenced with other apps
How your photos are handled
When you take or upload a selfie for color analysis:
- The photo is loaded into the app's memory on your iPhone.
- The on-device AI model analyzes the photo to extract your skin undertone, value, and chroma signals.
- The analysis runs entirely locally. No part of the photo or its analysis is transmitted off your device.
- When you close the app or navigate away, the photo is discarded from memory unless you explicitly save your color profile.
- Saved color profiles are stored locally in your device's app sandbox. They are not synced to iCloud unless you have iCloud backups enabled (in which case Apple's standard backup encryption applies).
We never see your photos. We have no servers that could store them. If our entire company disappeared tomorrow, your photos would be unaffected because they were never anywhere except on your phone.
Analytics and crash reports
We use Apple's built-in App Analytics for anonymous, aggregate metrics: number of installs, daily active users, feature usage rates, and crash logs. Apple's framework explicitly does not link any of this data to your Apple ID or any personal identifier. We do not use any third-party analytics SDKs (no Firebase, no Mixpanel, no Amplitude).
Crash reports are sent to Apple via the standard iOS crash-reporting mechanism. They include the app's stack trace and device class. They do not include any photos or color analysis results.
TikTok integration
If you choose to use the optional TikTok integration to share your color season as a TikTok video or photo carousel:
- You will be redirected to TikTok's official OAuth login page within Safari or the TikTok app.
- TikTok asks for your permission to grant Tone and Fit limited access to your account: specifically the ability to upload a video or photo to your TikTok content.
- TikTok returns to our app a short-lived access token that lets us upload one piece of content on your behalf.
- Tone and Fit immediately uses that token to upload your content via TikTok's official Content Posting API.
- The token is discarded after use. We do not store it on our servers (we have no servers).
- If we obtain a refresh token (which TikTok issues for repeat-use flows), it is stored only on your device's encrypted keychain. It is never transmitted to us or any third party.
The TikTok integration is entirely optional. The core color analysis features work without it. You can disconnect TikTok at any time from inside the app or by revoking access in your TikTok account settings.
The TikTok integration uses these scopes:
- user.info.basic: required by TikTok to confirm the OAuth grant; gives us your TikTok display name only
- video.upload: lets us upload a single video to your drafts/inbox for you to publish manually
- video.publish: once approved, lets us auto-publish to your public feed (only with your explicit per-post consent)
Third-party services
We use these third parties strictly to deliver the app:
- Apple App Store: distributes the app and handles all in-app purchases. Apple's privacy policy applies to the App Store interaction.
- Apple App Analytics: anonymous aggregate usage stats. Opt-out in iOS Settings.
- TikTok (only if you use the TikTok integration): see above.
We do not share, sell, or rent any data to advertisers, brokers, or marketing platforms. We have no advertising SDKs in the app.
Children's privacy
Tone and Fit is rated 4+ on the App Store but is intended for users 13 and older. We do not knowingly collect any personal information from children under 13. If you believe a child has provided us with information, contact us and we will delete it promptly.
Your rights
Because we do not collect personally identifiable information, there is little for us to delete or correct on our end. If you are an EU/UK resident exercising rights under GDPR/UK-GDPR, or a California resident exercising rights under CCPA, here is how the rights apply:
- Right to access: we have nothing to access (no data on our servers).
- Right to deletion: uninstall the app to delete all locally-stored data. If you have emailed us for support, we will delete that thread within 30 days of a request.
- Right to portability: your color profile and saved palettes can be exported from inside the app at any time as a PDF or CSV.
- Right to opt out of "sale" of personal information: we do not sell any personal information.
- Right to non-discrimination: you receive identical service regardless of which privacy choices you make.
Changes to this policy
If we materially change this policy, we will update the "Last updated" date at the top and post a brief description of the change on the app's release notes. The version of this policy in effect when you used the app applies to that use.
Contact
Questions, concerns, or requests under any privacy law:
Viral Tandel (Founder, Tone and Fit)
Email: viral.b.tandel@gmail.com